EKTU :
Eco-friendly stationery branding
(Self Initiated project)
(Project Type)
Branding
(Credits)
Conceptualization:
Janhaveeraje
Khyati Srivastava
EKTU, A hypothetical handmade stationery brand based out of West Bengal, India, takes up the initiative to convert religious waste into useful stationery products in the most organic way possible, considering the needs and demands of the consumer. EKTU believes in the concept of a 'circle of life' and tries to create an eco-friendly cycle for its products.
It is for all the creatives out there who want to follow an eco-friendly lifestyle; unlike other stationery brands, EKTU is the only brand offering an impeccable variety of paper and ink so that they can enjoy the length of their imagination.
(Brand Platform)
Brand Mission:
Brand Definition:
Bring creative individuals closer to the eco-friendly life.
“Self Actualization platform” as we are taking a small step towards a more efficient lifestyle without hampering the lengths of the imagination.
Brand Core Value:
Humble
Brand Essence:
Aware: Awareness is what life’s all about.
aware - awake, attentive to what’s going on, not dreaming or ‘out to lunch.
Brand Manifesto:
Being aware will give you an insight into your beliefs and whether they are positive or holding you back. If you are aware, then this will provide you with the knowledge, and if you know, you know what you need to do and the direction you need to go to make changes to improve and be successful.
Empathetic
Creative
Identity is Inspired by the life circle of the product, which starts from humans creating waste, collecting, processing, and in the end, it ends up in the human hand again, it's now up to "us" to save the earth and follow good practices.
R: 177
G: 128
B: 96
#: B18060
C: 28%
M: 50%
Y: 65%
K: 6%
Regular
Header
Baloo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
R: 255
G: 255
B: 255
#: FFFFFF
C: 0%
M: 0%
Y: 0%
K: 0%
Display and Body Text
Regular
Open sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
